VISION & MISSION

BURNIN' by Ray is the UnGym

We are constantly evolving our fitness offering to provide our members with cutting edge services that address a person's wellness needs in a holistic manner.   We emphasize the importance of the connection of the mind, body, and spirit in wellness.  It is impossible to create a complete lifestyle change without realizing benefits in each of these areas.  We are changing the game and forging into a new category in fitness with our UnGym offering - providing our members with an avenue to achieve comprehensive wellness via our workouts, our community, and our supplemental services in nutrition and diagnostics.  We want to light a fire within each person that walks through our doors. This fire is the desire to live well for oneself and for the people in one's life.  We want their community to burn bright in all aspects of life and it starts with good health.  Below is our company’s mission and value proposition.


You are essential. You matter to those around you and you make a difference in their lives.  You need to be physically fit, mentally present and whole of heart.  It’s hard to do alone. We provide deep expertise and a supportive community to help you realize your potential. We support you. Join us. Together we’ll be vital. 

  • Gives you positive meaning.
  • Takes a holistic approach to wellness/fitness.
  • Connects body, mind, and heart and integrates to life’s core elements.
  • Helps you live for yourself and others.
  • Community centered.

 

OUR CORE VALUES

PASSION

An intense emotion that compels us into action and gives us energy.  The entire BBR team has a deep passion to help others achieve a healthy lifestyle.  We live and breathe everything that we preach to our members because we believe wholeheartedly in the benefits of making healthy fitness and nutrition choices.  We want our members to feel this same passion during their fitness journey because that strong emotion is what will turn one “workout” into a “lifestyle change.”

 

POSITIVITY

Starting a new workout or healthy eating regimen can be synonymous with negativity and failure for so many.  A positive attitude during this journey is key to overcoming the hurdles that come with making lifestyle changes.  A positive attitude gives you power over your circumstances instead of your circumstances having power over you.  Our entire BBR team weaves positivity into their group classes and personal training so our members feel good about their efforts and continue fighting the good fight for their health.

 

MENTAL TOUGHNESS

The ability to maintain focus to achieve a goal despite difficulty.  Plain and simple - it’s resilience or grit.  Cultivating mental toughness is essential when the road gets hard and your goal seems unattainable.  The BBR team knows firsthand how to develop mental toughness in themselves and in our members and we are constantly motivating ourselves and our community in order to build this grit every day.

 

COMMUNITY

We would be nowhere without our amazing group of BBR members.  In fact, the R in the middle of our values is filled with pictures of our members.  Without the people in the R, there would be no R, no BURNIN' by Ray.  The collective group of people that make up our community lies at the very center of our organization.  We place a great importance on each and every member and want to make sure that any new person walking through our doors instantly finds a supportive network of people that share their common desire for a healthy lifestyle.

 

INNOVATION  

The BBR organization aims to provide our community with the latest and best fitness ideas and training instruction.  We want our members to have access to the freshest methods for fat loss and assessment.  We are constantly investing our time into developing and adjusting our offerings so that our members achieve the transformation that they desire in a safe and effective manner.

 

TENACITY

Persistence or determination.  Starting a workout regimen, changing your eating habits, adjusting your mindset, or basically any new change in life is flat out stressful.  Quitting when the going gets tough can be so tempting.  That’s where tenacity comes in.  Many times, tenacity is just too hard to rouse on your own.  The BBR team gives everyone in our community that extra support to help maintain their path to success.

 

TEAMWORK

Like they all say, there’s no ‘I” in team.  The same goes for the BBR organization.  We work together to make things happen for ourselves, our company and our clients.  Teamwork makes the dream work.